Privacy
Privacy Policy
Effective from 9 October 2025
1. Introduction
This Privacy Policy explains how Analogue Systems Limited, trading as Schneiders Keller, collects, uses, and protects your personal information when you visit our website, contact us, or make a purchase.
We are committed to protecting your privacy and handling your information responsibly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or providing your personal information, you agree to the terms of this Privacy Policy.
2. Who We Are
Analogue Systems Limited (trading as Schneiders Keller)
24 Denmark Street, London WC2H 8NJ, United Kingdom
Email: info@schneiderskeller.co.uk
We are the “data controller,” meaning we are responsible for deciding how your personal data is processed and protected.
3. Information We Collect
We collect and process personal data to provide and improve our services. This may include:
Contact details: name, email address, phone number, billing and shipping address
Payment information: processed securely by our payment partners (we do not store full card details)
Order details: purchase history, invoices, correspondence
Technical data: IP address, browser type, device information, and how you use our site (via cookies)
Marketing preferences: whether you have opted in to receive updates or newsletters
4. How We Use Your Information
We use your personal data for the following purposes:
To process and deliver your orders
To communicate with you about your purchase or enquiry
To manage returns, refunds, and warranties
To improve our website, products, and services
To send updates or marketing communications (if you’ve opted in)
To comply with legal and tax obligations
You can unsubscribe from marketing emails at any time by clicking “unsubscribe” in the message or by contacting us directly.
5. Legal Basis for Processing
We process your data under one or more of the following lawful bases:
Contract: to perform our obligations under a sale or service agreement
Consent: when you have agreed to receive marketing or communications
Legal obligation: to meet tax, accounting, or reporting requirements
Legitimate interests: to operate and improve our business, provided this does not override your rights
6. Sharing Your Information
We share your personal data only when necessary and with trusted partners who help us run our business, including:
Payment processors (e.g. Shopify Payments, PayPal)
Shipping and courier companies
Website and IT service providers (including Shopify)
Accountants or legal advisors where required by law
We do not sell or rent your personal data to any third parties.
7. Data Security
We use secure servers and encryption (SSL) to protect your information.
Access to your data is limited to authorised staff and service providers who are required to keep it confidential.
8. Data Retention
We keep your personal data only as long as necessary for the purposes it was collected — for example:
Order and payment records are retained for up to 6 years for tax and accounting purposes.
When data is no longer needed, it is securely deleted or anonymised.
9. Cookies
Our website uses cookies and similar technologies to enhance your browsing experience, remember preferences, and analyse traffic.
You can disable cookies in your browser settings, but some parts of the site may not function properly as a result.
For more detail, please see our Cookie Policy (available on our website).
10. Your Rights
Under UK GDPR, you have the right to:
Access a copy of the personal data we hold about you
Request correction of any inaccurate or incomplete information
Request deletion of your data (where legally permitted)
Object to or restrict the processing of your data in certain circumstances
Withdraw consent for marketing communications at any time
To exercise any of these rights, contact us at info@schneiderskeller.co.uk.
If you are not satisfied with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk
11. Updates to This Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or legal obligations.
The most recent version will always be available on our website.
12. Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Schneiders Keller
24 Denmark Street
London WC2H 8NJ
United Kingdom
Email: info@schneiderskeller.co.uk